NOTE: There are four different color codes for displaying REMAX colors.
Here’s what to use where: Use CMYK for print. Use RGB for digital uses. Use hex colors for websites, when programming colors using HTML.
TYPOGRAPHY
Primary Typography - The primary typeface for REMAX branded materials is Gotham, ifavailable. The Berthold Akzidenz Grotesk font family is an alternative font. Bold, medium and light weights should be used with both fonts to differentiate and add interest where necessary.
Secondary typography - Arial is recommended as a secondary typeface and is commonly used in online content. Having a secondary brand typeface provides flexibility while maintaining a polished and consistent look across all communications. In real estate, where documents, listings, and presentations are often shared across various platforms and systems, a widely available alternative ensures clear, professional, and on-brand messaging. This helps maintain a cohesive visual identity, reinforcing trust and credibility with clients, partners, and stakeholders.
Web typography - Montserrat is recommended as a web typeface and is commonly used in digital content
